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MEMBER SPOTLIGHT

Destynee Turner

Owner/ Licensed Optician
The Optical Experience

We are proud to spotlight chamber member Destynee Turner of The Optical Experience.

What are your business’ core values, goals, and overall mission?
At The Optical Experience, our business is driven by a set of core values, goals, and an overarching mission that guides everything we do. Core Values:
  1. Customer-Centric Approach: We prioritize the needs and satisfaction of our customers above all else, ensuring every interaction is tailored to meet their unique vision care requirements.
  2. Excellence in Service: We are committed to delivering the highest quality service and products, maintaining the utmost professionalism and expertise in every aspect of our operations.
  3. Innovation and Adaptability: We embrace innovation and continually seek new ways to enhance our services, staying at the forefront of technological advancements in the optical industry.
  4. Integrity and Trust: We conduct our business with honesty, transparency, and integrity, fostering trust and long-lasting relationships with our customers, partners, and community.
  5. Personalized Experience: We believe in the power of personalized experiences, striving to create a welcoming and comfortable atmosphere where every individual feels valued and understood.
Goals:
  1. Exceptional Customer Experience: Our primary goal is to provide an exceptional customer experience at every touchpoint, from telehealth exams to personalized fittings, ensuring each customer leaves satisfied and confident in their eyewear choice.
  2. Community Engagement: We aim to actively engage with and contribute to our local community, supporting initiatives that promote eye health awareness and overall well-being.
  3. Continuous Improvement: We are dedicated to continuously improving our services, processes, and offerings based on customer feedback, industry trends, and emerging technologies.
  4. Brand Recognition and Expansion: We seek to enhance our brand recognition within the West Palm Beach area and beyond, expanding our reach and establishing The Optical Experience as a trusted name in vision care.
Mission: At The Optical Experience, our mission is to curate experiences worth seeing by providing exceptional vision care services and personalized eyewear solutions. We are dedicated to empowering our customers to see and experience the world clearly, while fostering a sense of belonging and confidence in their individual style. Through innovation, integrity, and a commitment to excellence, we strive to exceed expectations and make a positive impact on the lives of those we serve. By adhering to these core values, pursuing our goals, and fulfilling our mission, we aim to become the premier destination for comprehensive vision care and unparalleled eyewear experiences in West Palm Beach and beyond.
Share some unique facts about your business. What makes your business stand out?

At The Optical Experience, we take pride in several unique aspects that set us apart and make us stand out in the eyewear industry:

  1. In-Office Telehealth Flexibility: By offering telehealth services exclusively in-office, we provide our customers with the flexibility to schedule appointments at their convenience. Whether it’s during regular business hours, evenings, or weekends, our flexible scheduling options accommodate diverse client schedules, ensuring they can prioritize their vision health without disrupting their daily routines.
  2. Personalized Fittings: Unlike traditional optical shops, we offer one-on-one personalized fittings for glasses and contact lenses. Our experienced opticians take the time to understand each customer’s unique preferences, lifestyle, and vision needs, ensuring they receive customized eyewear solutions that perfectly complement their individual style and enhance their vision clarity.
  3. Curated Eyewear Selection: We curate a carefully selected range of eyewear brands and styles to cater to diverse tastes and preferences. From trendy designer frames to functional sports eyewear, our collection offers something for everyone, allowing our customers to express their personality and fashion sense through their eyewear choices.
  4. Comfortable Atmosphere: We prioritize creating a welcoming and comfortable atmosphere where customers feel relaxed and valued. Our boutique-style optical shop is designed to evoke a sense of warmth and hospitality, fostering a positive and enjoyable experience for every visitor. We believe that feeling comfortable and at ease is essential to making informed eyewear decisions.
  5. Community Engagement: We are deeply committed to our local community and actively engage in initiatives that promote eye health awareness and overall well-being. From participating in health fairs to partnering with schools and organizations, we strive to make a meaningful impact by educating and empowering individuals to prioritize their vision health.
  6. Innovative Technology: We stay at the forefront of technological advancements in the optical industry, offering state-of-the-art diagnostic equipment and cutting-edge eyewear solutions. Whether it’s advanced lens technologies or digital measurement tools, we invest in innovations that enhance the accuracy, comfort, and performance of our products and services.

These unique factors combine to make The Optical Experience a destination of choice for individuals seeking exceptional vision care and personalized eyewear experiences. Our commitment to innovation, customer satisfaction, and community engagement sets us apart and ensures that every visit to our optical shop is truly an experience worth seeing.

What products or services do you offer companies or individuals?

At The Optical Experience, we take pride in offering a comprehensive range of products and services tailored to both companies and individuals, ensuring optimal vision care and satisfaction:

  1. In-Office Telehealth Eye Exams: Our state-of-the-art telehealth technology allows us to conduct thorough eye exams conveniently within our office premises. This innovative service enables individuals to prioritize their eye health without the need for extensive travel or time-consuming appointments.
  2. Eyewear Solutions:
    • Glasses: We offer a diverse selection of stylish and high-quality eyeglasses, ranging from designer frames to functional options, ensuring individuals find the perfect fit for their vision needs and personal style.
    • Contact Lenses: Our extensive range of contact lenses includes various types and brands, catering to different prescriptions and preferences. Our knowledgeable staff provides expert guidance and fittings to ensure optimal comfort and vision clarity.
  3. Eyewear Services:
    • Contact Lens Fitting: Our experienced opticians conduct precise fittings to ensure contact lenses fit comfortably and provide clear vision.
    • Glasses Repairs: We offer prompt and professional repairs for damaged eyeglasses, extending the lifespan of customers’ favorite frames and ensuring continued visual clarity.
  4. Events and Vendor Services:
    • Shop Events: We host engaging and informative events at our shop, providing opportunities for individuals to learn about the latest trends in eyewear, eye health tips, and more.
    • Local Event Vending: We participate in local events as vendors, showcasing our products and services to a wider audience and engaging with the community in a dynamic and interactive setting.
  5. Concierge Services:
    • In-Home and Office Fittings: For added convenience, we offer concierge services for fittings conducted in the comfort of individuals’ homes or offices, ensuring personalized attention and convenience.
    • Safety Wear Fittings: We provide specialized fittings for safety eyewear in-office, catering to the unique needs of companies and their staff to ensure optimal eye protection in various work environments.
    • Eye Care Speaker: Our knowledgeable professionals are available to speak at events or within corporate settings, offering valuable insights into eye health, vision care best practices, and the latest trends in eyewear.

These comprehensive offerings reflect our commitment to delivering exceptional vision care experiences tailored to the specific needs and preferences of both individuals and companies. Whether it’s through innovative telehealth services, premium eyewear selections, or personalized concierge options, The Optical Experience strives to exceed expectations and promote optimal eye health and vision clarity for all.

What accomplishments are you most proud of?

At The Optical Experience, we take great pride in our accomplishments, which reflect our commitment to innovation, diversity, and excellence in vision care. Here are some achievements we are particularly proud of:

  1. Expansion from Mobile to Brick-and-Mortar and Mobile: One of our most significant accomplishments is transitioning from a mobile-only optical service to establishing a thriving brick-and-mortar presence while still maintaining our mobile capabilities. This expansion has allowed us to better serve our customers by providing both convenient on-the-go services and a welcoming physical space where individuals can experience personalized eye care.
  2. Trailblazing Representation: As the only black female optician in the area to own her own optical shop, we have broken barriers and set a powerful example of representation and entrepreneurship in the vision care industry. This accomplishment not only highlights our dedication to diversity and inclusivity but also serves as inspiration for aspiring professionals from underrepresented backgrounds.
  3. Community Engagement and Impact: We are proud of our active involvement in the local community and the positive impact we’ve made through various initiatives, including health fairs, educational events, and partnerships with schools and organizations. By promoting eye health awareness and providing accessible vision care services, we have contributed to improving the overall well-being of individuals in our community.
  4. Customer Satisfaction and Loyalty: One of our greatest achievements is the trust and loyalty we have earned from our customers. Through our commitment to exceptional service, personalized care, and high-quality products, we have built strong relationships with our clientele, who continue to rely on us for their vision care needs and refer others to our shop.
  5. Innovation in Vision Care: We are proud of our commitment to innovation and staying at the forefront of advancements in the optical industry. Whether it’s implementing telehealth technology, curating cutting-edge eyewear selections, or offering concierge services, we continually strive to enhance the customer experience and improve access to quality vision care services.

These accomplishments reflect our dedication to excellence, diversity, and making a positive impact in the lives of our customers and community. As we continue to grow and evolve, we remain committed to upholding these values and achieving even greater milestones in the future.

Why are you a member of the Black Chamber of Commerce of Palm Beach County?

As a member of the Black Chamber of Commerce of Palm Beach County, The Optical Experience recognizes the importance of community involvement and supporting local businesses, particularly those owned by individuals from diverse backgrounds. Here are some reasons why we are proud to be a part of this Chamber:

  1. Community Growth and Support: We believe that active participation in organizations like the Black Chamber of Commerce is essential for fostering community growth and economic empowerment. By engaging with fellow entrepreneurs and business owners, we can collaborate, share resources, and support each other’s success, ultimately contributing to the overall prosperity of our community.
  2. Circle of Economic Empowerment: The Black Chamber of Commerce advocates for the circulation of resources within the black community, promoting the concept of “circling the money” to stimulate local economic development. By aligning with this mission, we are committed to reinvesting in our community, supporting black-owned businesses, and creating opportunities for economic advancement and sustainability.
  3. Celebrating Black Excellence: The Black Chamber of Commerce provides a platform for celebrating the achievements and contributions of black entrepreneurs and professionals. By being a member, we have the opportunity to showcase our business, share our experiences, and inspire others within the community to pursue their entrepreneurial aspirations.
  4. Networking and Mentorship: Being part of the Chamber allows us to connect with like-minded individuals who understand the unique challenges and opportunities faced by black-owned businesses. Through networking events, workshops, and mentorship programs, we can exchange ideas, seek guidance, and build valuable relationships that contribute to our personal and professional growth.
  5. Representation and Advocacy: As a member, we have a voice in advocating for policies and initiatives that support the interests and needs of black-owned businesses in Palm Beach County. By participating in advocacy efforts and engaging with local stakeholders, we can work towards creating a more inclusive and equitable business environment for all.

Overall, our membership in the Black Chamber of Commerce of Palm Beach County aligns with our values of community engagement, economic empowerment, and celebrating diversity. We are proud to be part of an organization that shares our commitment to making a positive impact and fostering success within the black business community.